Visual Identity System

Welcome to the visual brand guidelines for the American Pops Orchestra (APO). A great deal of time and effort have gone into the development of this program, and it is very important to understand the visual identity elements and how this system works.

Consistent implementation will allow for a strong, unified presentation for the organization. Details that are covered in these guidelines include logo use, typography specifications, color, and design applications. Direct downloads are available for templates.

‍Questions about these guidelines should be sent to [email protected].